WILLIE KOOL 1938 The Penguin Figural Bar And Table-Desk Electric Lighter

Willie Kool desk-table electric lighter.

This is a beautiful electronic bar or desk lighter, created as a promotional item by the Kool Cigarette Company, back in the 1938. The sculptural and elusive electric lighter has been crafted with the iconic figure of the company Willie Kool, in color plastic with parts in metal and fitted with a long electric cord. The figural penguin is in pretty very good shape, in working condition and should be a gorgeous addition to any collection. This will be a great conversation item.

Willie The Penguin

Willie the penguin was introduced in 1934 by The Ted Bates Advertising Agency. During the time there were several other cartoonish spokespersons like Kellog’s Snap, Crackle & Pop, Reddy Kilowatt, and the Campbell’s Kids. Willie’s product line included salt and pepper shakers, ash trays, holders for wooden matches, lighters, and when air-conditioning was introduced, a version was created to suggest customers to enter a storefront because it was “Kool” inside. It has also been debated that a picture of Willie wearing a top hat was the inspiration for the Penguin character in Batman. Regardless, Willie appeared in his own comic books after he was licensed by Standard Comics for six issues, with the cigarette brand dropped from the title. By the ’60s, however, the company had shifted advertising focus and opted for wintry outdoor scenes to promote their business. (Miller Fenwood with thanks)

Materials: Lacquered and color plastic, metal, electric cord and enamel.

Year: 1934-1940.

Weight: 1.5 Pounds, (0.68 Kg.).

Measurements: 89 mm by 114 mm by 223 mm (3.5 x 4.25 x 8.75 Inches).

Marks: "KOOL MILD MENTHOL CIGARETTES".

Note: This lighter is empty of any flammable, gas or butane substances and is ready to be ship by any carrier. This lighter just need a new flint and proper lighter fluid. Was tested and is in working condition.

Note: This is an electric novelty advertising lighter, is a very old vintage Tobacciana item. We encourage and recommend the buyer to carefully inspect the electronic devices, since this is an antique collectible piece, with over 90 years old.

Condition: The overall condition of this desk lighter is very good and acceptable. Beside the normal wear, there is no damage and all parts are secured in the settings. This piece has been carefully inspected to guarantee the condition and authenticity.

INVENTORY REF: D091924MOMH/.4532